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This site has the following in the site, "Turn your iPhone or iPad into a microscope." We noticed that the web page also stated " The iScopeStand uses smart phone and tablet technology already i ." It also stated " E classroom and home to create a powerful learning tool. It will open the window on the lives of the tiniest creatures and the subtle and unexpected beauty of plants under magnification. Pictured below are examples of the iScopeStand in action. Photos taken with the device during these demonstrations are featured on the Images. Angela at work in her studio using a traditional microscope." The header had iScopeStand as the highest ranking keyword. It was followed by iPad, iPhone, and tablet which isn't as ranked as highly as iScopeStand. The next words the site uses is microscope. education was also included and might not be understood by web engines.